A custom Purple Shampoo formulated with neutralizing violet pigments designed to gently cleanse the scalp and tone brassy hues on blonde, silver, gray, or highlighted hair for fresher-looking color. Leave on hair, especially brassy areas, for 2-3 minutes. Rinse thoroughly. For more intense results, leave in for an additional 1-2 minutes. Rinse your tub, shower, or sink well afterward to prevent staining.